Is The Press Release Dead?

What is the future of public relations?

Public relations are going to be more related to visual content.

Content has already become short and condensed.

And not only has text become shorter, but now it’s all about images, videos, and GIFs.

The future of public relations is more visual than ever before..

Who typically drafts a press release?

Journalists are trained news professionals. They know well the type of information needed to gain interest; they know the questions to ask; and they work collaboratively to (a) determine if your news is worth a press release; and (b) help you draft a release that will no doubt earn you ink.

How many press releases are distributed daily?

However, with upwards of 30 million companies in the US alone, there’s a staggering number of press releases being issued each day, considering there’s only about 50,000 journalists to read them.

Is PR dead?

But it’s undeniable. PR is dead. Print newspapers are, as we know, in decline – and the Public Relations industry just never caught up with how the web, social media and email forever changed the way we consume news. Fancy software aside, PR is still mostly done in the same way it was in 1992.

Why do companies do press releases?

The main purpose of all press releases is to promote something significant and specific, and to do so clearly. Beyond that, a press release is a document that adheres to a strict format and serves three marketing and promotional purposes: To notify the media about an event in hopes that they will spread the word.

How often should you send a press release?

Frequently sharing your news is a great way to get a journalist’s attention and your brand name recognised. Sending a release every other week or once a month will help you become familiar in a journalist’s inbox. However, small businesses rarely have this amount of news.

What are three qualities of a good press release?

Qualities of a Good Press ReleaseStorylines. Great press releases start with great stories. … Information vs. promotion. … Exposure. The creation of a first-rate press release is only half the battle. … Professional finish. A press release isn’t a memo or an internal e-mail.

How do I distribute a press release for free?

There are two alternative ways to distribute a press release for free or close to free without using a service. These include pitching a press release directly to journalists via email and distributing it via a targeted social media ad to the publications and media contacts most likely to be interested in covering it.

Are press releases outdated?

While the media industry has evolved drastically over the past decade, the press release hasn’t become obsolete. It merely has evolved along with marketing and communication tools. Content is king, and relevancy is essential. So, give the people what they want — customized press releases with the end consumer in mind.

What is press release in PR?

A press release is a short, compelling news story written by a public relations professional and sent to targeted members of the media. The goal of a press release is to pique the interest of a journalist or publication.

Why do companies issue press releases?

The ultimate goal for companies in issuing a press release is to gain instant exposure, build trust with existing and prospective customers, and increase traffic to their website or stores. The benefits of press releases are clear but some limitations still remain.

Are press releases still relevant?

The short answer is yes. Press Releases are still relevant and probably will be for a long time to come, not only for search engine optimization, but for marketing, in general. … Sometimes, Press Releases can negatively affect SEO if they are not done the right way.

What are the benefits of press releases?

What are the benefits of a press release?A Press Release is an Excellent Public Relations & Marketing Tool.Control Your Story.Proactive Reputation Management.Improve Your SEO.Give Your Social Media a Boost.Staying Power.Displays Your Expertise.Specialized Distribution.More items…•

How do I write a press release?

Writing a Press Release in 7 Simple StepsFind Your Angle. Every good news story has an angle. … Write Your Headline. Your headline should grab the attention of your audience. … Write Your Lede. … Write 2 – 5 Strong Body Paragraphs With Supporting Details. … Include Quotes. … Include Contact Information. … Include Your Boilerplate Copy.

What is press release definition?

A press release is a written document prepared for the media – also called the press – that announces something newsworthy.

What is the point of a press release?

The purpose of a press release is to get attention, make news, and generate publicity. It’s cost effective marketing (free) and they can be used to create brand awareness.

Why does PR matter?

No matter the size or success of an organization, having a public relations team is necessary to build trust with your customers. By definition, the practice establishes mutual lines of communication, understanding, acceptance, and cooperation between a company and its audience.

What is the value of PR?

Public relations is more than managing the flow of information between an organization and its publics. It is a communications discipline that engages and informs key audiences, builds important relationships and brings vital information back into an organization for analysis and action.