What is product positioning with example?
Examples of Product Positioning A product can be positioned in a favorable way for a target audience through advertising, the channels advertised through, the product packaging, and even the way the product is priced.
For example, market research may have revealed that the product is popular among mothers..
What are the types of product positioning?
There are three standard types of product positioning strategies brands should consider: comparative, differentiation, and segmentation. Through these strategies, brands can help their product stand out by targeting the right audiences with the best message.
What is an example of positioning?
For example: A handbag maker may position itself as a luxury status symbol. A TV maker may position its TV as the most innovative and cutting-edge. A fast-food restaurant chain may position itself as the provider of cheap meals.
What is an example of a product market?
Product markets refer to markets in which all kinds of goods and services are made and traded, for example the market for airline travel; smart-phones, new cars; pharmaceutical products and the markets for financial services such as banking, mortgages and pensions.