Question: Why Are Press Releases Useful For A Company?

How can a press release help my business?

What are the benefits of a press release?A Press Release is an Excellent Public Relations & Marketing Tool.Control Your Story.Proactive Reputation Management.Improve Your SEO.Give Your Social Media a Boost.Staying Power.Displays Your Expertise.Specialized Distribution.More items…•.

What is the function of press release?

It is a tool made to announce something that is newsworthy in the most objective way possible. The whole purpose of a press release is to get coverage and get noticed by a target audience.

What are the rules of writing a good press release?

The 10 golden rules of writing press releasesKeep it brief. … Use attention-grabbing headlines. … Include a release date. … Convey the key facts in your first paragraph. … Expand the story – but keep it lean. … Include some good quotes. … Add a profile or backgrounder and contacts. … Include a photograph.More items…

What are the elements of press release?

The 5 Components of a Successful Press ReleaseRelevant timing. Before reaching out to reporters, do some research around your proposed launch date and figure out if there is anything big happening in the space around the same time. … Compelling headline. … Informative lead paragraph. … Supporting quotes. … Clear call to action.

Is the press release dead?

While the press release as we’ve known – and used – it for decades is in fact dead, it also continues to live on in other forms. But just like any other tactic, it should only be used if you’re confident it supports your strategy and contributes toward your end goals.

Where can I send press releases for free?

20+ Free Press Release Distribution Sites24-7PressRelease.com – Free release distribution with ad-support.1888PressRelease.com – Free distribution, paid services gives you better placement and permanent archiving.ClickPress.com – Distributs to sites like Google News and Topix.net, Gold level will also get you to sites like LexisNexis.More items…•

What does press release mean?

A press release is a written document prepared for the media – also called the press – that announces something newsworthy.

Is a press release free?

There are free press release distribution sites available, and there are also ones that charge a fee to get your press release published on multiple websites in your industry.

Are press releases worth it?

Is it worth spending your time dealing with a press release? The short answer is yes. Press Releases are still relevant and probably will be for a long time to come, not only for search engine optimization, but for marketing, in general.

What are the characteristics of a good press release?

Qualities of a Good Press ReleaseStorylines. Great press releases start with great stories. … Information vs. promotion. … Exposure. The creation of a first-rate press release is only half the battle. … Professional finish. A press release isn’t a memo or an internal e-mail.

What is press release give example?

The press release headline is also a good example: using facts like “$2 million” and “setting a record” makes the event seem significant, driving interest for journalists and the public. The story attracted a lot of media attention in outlets like People, Today, and MSN.

Is a press release marketing?

Press releases used to be a critical part of every marketing strategy. The “release” is what helped make your audience aware of your new product or service, or how you would “pitch” it. You would send one out because you had news to share.

Why is it important to write a press release?

The purpose of a press release is to get attention, make news, and generate publicity. It’s cost effective marketing (free) and they can be used to create brand awareness.

Why do companies do press releases?

Most companies utilize the same tried and true social sites and brand channels to communicate with customers. Distributing a well-crafted press release provides the opportunity to rank high in search, catch the attention of current and potential customers, and leads to direct engagement and sharing on social channels.

What are the benefits of press release?

Some of the major benefits of a press release include:Immediate exposure to an established audience.Affordable cost.Potential sales increase.Major SEO benefits.Increased web traffic to your website.Social sharing potential.Builds a working relationship with PR firm.Possibility for return customers.More items…•

How do you get press releases?

How do you distribute a press release?Find journalists who might be interested in your press release. … Get the journalists’ contact details. … Craft a killer pitch. … Send your press release pitch (at the right time). … Follow-up on your release.

Where do you send press releases?

Send your release to your local media outlets.Daily newspaper in your community: Contact the City Editor or the editor in charge of the section that relates to your content.Weekly newspaper: Editor.Magazine: Editor or Managing Editor.More items…

How many press releases are distributed daily?

However, with upwards of 30 million companies in the US alone, there’s a staggering number of press releases being issued each day, considering there’s only about 50,000 journalists to read them.