Quick Answer: How Often Should You Send Press Releases?

How far in advance should press releases be sent?

If you’re targeting local papers about a new shop or café opening then it’s best to send your release around 2 – 3 weeks in advance.

Furthermore, if you’re commenting on some breaking news, targeting online and daily newspapers, as well as TV and Radio, you need to send your release on the day..

How many press releases are distributed daily?

However, with upwards of 30 million companies in the US alone, there’s a staggering number of press releases being issued each day, considering there’s only about 50,000 journalists to read them.

How do you distribute a press release?

How do you distribute a press release?Find journalists who might be interested in your press release. … Get the journalists’ contact details. … Craft a killer pitch. … Send your press release pitch (at the right time). … Follow-up on your release.

Why do companies issue press releases?

The ultimate goal for companies in issuing a press release is to gain instant exposure, build trust with existing and prospective customers, and increase traffic to their website or stores. The benefits of press releases are clear but some limitations still remain.

Do you send a press release as an attachment?

Never Send a Press Release as an Attachment So forget the attachments. Instead, simply copy your text and paste it into the body of your email message. It’s also best to stick with “plain text” and stay away from special text formatting in your message.

Are press releases worth it?

Is it worth spending your time dealing with a press release? The short answer is yes. Press Releases are still relevant and probably will be for a long time to come, not only for search engine optimization, but for marketing, in general.

How much does it cost to send out a press release?

For a press/news release for advertising and public relation purposes, your rates as a professional writer should be: Per hour: high $182, low $30, average $80. Per project: high $1,500, low $125, average $700. Other: high $2/word or $750/page; low 50₵/word or $150/page; average $1.20/word or $348/page.

What format should a press release be in?

Press Release Format As noted above, you’ll want your format to include traditional press-release items like your contact information, the words “For immediate release,” a note about your location, and a quick bio about your company.

Which press release service is best?

2020’s 9 Best Press Release Distribution ProvidersEIN Presswire.NewswireJet.24-7 Press Release Newswire.Linking News.PR Newswire.PRWeb.GlobeNewswire.Newswire.More items…•

What does ### mean in a press release?

Three number signs/pound symbols (###), centered directly above the boilerplate or underneath the body copy in a press release, indicating to media that there is no further copy to come. The reporter or editor will know they have the full document in hand.

When should I send a media release?

Most people check out their emails in the morning, to check out what they miss the previous day. So it is a good idea to send your press release out early. Prowly says that the best time to send your press release early in the morning – between 10:00am to 2:00pm. That is when the email open rate is over +45%.

How do press releases work?

Reporters rely on press releases for stories. … Concisely written and targeted, press releases draw media attention to newsworthy events. Mainly used by public relations specialists, press releases are written to gain free publicity and contain enough information required to write a compelling news story.

Where do you send press releases?

3 Best Press Release Distribution Services 2020Send2Press: Best for Direct-to-Editor Press Release Distribution & Writing Services.eReleases: Best for Affordable Press Release Writing & Distribution.PRWeb: Best for Affordable Multichannel Distribution.Bonus: PR Newswire: Best for Advanced Targeting.

Are press releases outdated?

The purpose of the press release is to communicate the details of a special announcement from the source. Press releases are therefore valuable in sharing that information in a quick and concise manner. However, the practice of press release distribution can be considered outdated.

Is the press release dead?

While the press release as we’ve known – and used – it for decades is in fact dead, it also continues to live on in other forms. But just like any other tactic, it should only be used if you’re confident it supports your strategy and contributes toward your end goals.

Should I send press release in Word or PDF?

First, a couple of don’ts: Please don’t attach the information as a word doc or pdf (yes, people still do this), or merely hyperlink to a press release posted online. Don’t clear your throat in the subject line– get straight to the point– and don’t shout at me with all-caps.

What is the best day to send a press release?

ThursdayAccording to our data: The best day to send a press release is on Thursday. The best time to send a press release is between 10 am and 2 pm.

Where can I send press releases for free?

20+ Free Press Release Distribution Sites24-7PressRelease.com – Free release distribution with ad-support.1888PressRelease.com – Free distribution, paid services gives you better placement and permanent archiving.ClickPress.com – Distributs to sites like Google News and Topix.net, Gold level will also get you to sites like LexisNexis.More items…•