What are the 4 channels of distribution?
While a distribution channel may seem endless at times, there are three main types of channels, all of which include the combination of a producer, wholesaler, retailer, and end consumer.
The first channel is the longest because it includes all four: producer, wholesaler, retailer, and consumer..
What is a market coverage strategy?
Market coverage strategy is a method for evaluating the various segments of the marketplace and deciding which segments to cover in the marketing of a particular product. … Concentrated marketing: focuses on connecting with and selling products to a specific consumer group.
What are the three levels of market coverage What types of products are used for each?
There are three main levels of distribution coverage – mass coverage, selective and exclusive.Mass Coverage. The mass coverage strategy (also known as intensive distribution) attempts to distribute products widely in nearly all locations in which that type of product is sold. … Selective Coverage. … Exclusive Coverage.
What are the 3 levels of distribution intensity?
The Three Types of DistributionIntensive Distribution: As many outlets as possible. The goal of intensive distribution is to penetrate as much of the market as possible.Selective Distribution: Select outlets in specific locations. … Exclusive Distribution: Limited outlets.
What is intensity of market coverage?
Distribution coverage is measured in terms of the intensity by which the product is made available. …
What are the different levels of distribution?
Channels of distribution can be divided into the direct channel and the indirect channels. Indirect channels can further be divided into one-level, two-level, and three- level channels based on the number of intermediaries between manufacturers and customers.