Quick Answer: What Means Media Kit?

How much does an electronic press kit cost?

The costs for these printed kits range from $700 to $5000…and that’s just for the design.

You can tack the cost of printing on top of that.

An electronic press kit (EPK) comes in digital format such as a website, email or downloadable file..

What does a media kit do?

The media kit is a promotional public relations tool that can serve several functions, including promoting the launch of a new company, promoting the launch of a new product or service by an existing company, giving a company a way to present itself as it would like to be seen, and/or saving time, by eliminating the …

How long should a media kit be?

Try not to make it more than three paragraphs for each person. A media release: Journalists will want to know what is going on and have some details about the event. Your media release should include quotes from the person who is available for interview.

How much should a media kit cost?

Press kits $125 high/hour, $53 low/hour, $85 average/hour; $5,000 high/project, $1,000 low/project, $2,334 average/project. Press/news release $100 high/hour, $23 low/hour, $62 average/hour; $1,000 high/project, $75 low/project, $305 average/project.

How do I create a media package?

A step-by-step guide to creating a powerful press kitOverview: Give a brief summary. … Press Releases: List a few notable milestones. … About: Highlight additional information. … Audience: Visualize your market. … Resources: Include all useful materials. … Media Assets: Provide high-quality images. … Founders: Include a short bio.

What do you include in a media kit?

What Is Included in an Electronic Press Kit:Company Backgrounder.Management/Staff Bios.A Selection of Important Press Releases.Products/Services Fact Sheet(s)Case Studies.Noteworthy Press Coverage.Industry Awards and Accolades.Digital Artwork.More items…•

Who needs a media kit?

If you’re holding a public event or launching a new product, you want to get that information out to the media. By sending journalists a media kit, they’ll have all the information they need to write an article or advertisement.

How do I ask for a media kit?

Invite brands to request one: On your PR/Advertising page, encourage brands to contact you and request a media kit. Take them to conferences: Print your media kit out and hand them out to brands you really connect with. Do NOT pass your media kit around like a flyer!

What is an advertising media kit?

A media kit is a promotional tool that contains specific information about a website or publication offering advertising, press, or marketing opportunities. Media kits are sometimes confused with biographies, about pages, press kits, or affiliate resources.