What Is A Mass Audience In Media?

What are examples of mainstream media?

The “Big five” NBCUniversal: NBC and Telemundo, Universal Pictures, Focus Features, DreamWorks Animation, 26 television stations in the United States and cable networks USA Network, Bravo, CNBC, MSNBC, Syfy, NBCSN, Golf Channel, E!, Olympic Channel, and the NBC Sports Regional Networks..

What are the characteristics of mass audience?

Characteristics of Mass Communication Large number of audiences: The most important characteristic of mass communication is that its audiences are relatively large. Heterogeneous audiences: The audiences of mass communication are not only large in number but also heterogeneous and anonymous in nature.

How many types of media are there?

Modern media comes in many different formats, including print media (books, magazines, newspapers), television, movies, video games, music, cell phones, various kinds of software, and the Internet. Each type of media involves both content, and also a device or object through which that content is delivered.

What is mass media in simple words?

Mass media refers to a diverse array of media technologies that reach a large audience via mass communication. … Broadcast media transmit information electronically via media such as films, radio, recorded music, or television. Digital media comprises both Internet and mobile mass communication.

What are the three types of audiences?

Three Types of Audience Three types of audiences are the “lay” audience, the “managerial” audience, and the “experts.” The “lay” audience has no special or expert knowledge.

What are the five kinds of audiences?

Different Types Of Audiences You May EncounterNeutral Audience. These will be the kind of people who are directly or indirectly interested or don’t want to invest in your idea. … Hostile Audience. These are the people who are in strong disagreement with your idea. … Uninformed Audience. … Expert Audience. … Business Audience.

What is a media audience?

In media studies, the audience is any group of people who receive a media text, and not just people who are together in the same place. They receive the text via a media carrier such as a newspaper or magazine, television, DVD, radio or the internet. … This is where audience research becomes important.

What are the 5 types of mass media?

Types of mass media: Newspaper, radio, magazines, the Internet, and television. Influence of mass media: Mass media has influenced public opinion, education, popular culture, and the depiction of society.

What are the 4 types of audiences?

Persuasive Speaking. The four types of audience.Friendly. Your purpose: reinforcing their beliefs.Apathetic. Your purpose is to first to convince them that it matters for them.Uninformed. Your requirement is to educate before you can begin to propose a course of action.Hostile. You purpose is to respect them and their viewpoint.

The most widely used form of mass media is still television.

What is a mass audience?

(1) A huge audience, e.g., 153 million American viewers of the last Super Bowl. … This notion of mass audience assumes that media is a social problem. (3) A “mainstream” audience defined in relation to the audiences for narrowcast media.

What is a mainstream audience in media?

A Mainstream audience is one that is known to a wide range of people, for example X-factor (aired on ITV) is very popular in the media therefore a lot of people know about it and watch it, especially people who are aiming to get somewhere in the music industry or purely enjoy watching it because it’s on.

What is the difference between social media and mainstream media?

Unlike when you read a newspaper, or watch the television, social media allows us to instantly react and engage with other people who are interested in the same topic. There are fewer barriers within the world of social media, whereas sometimes mainstream media can be a little one-sided.

What are the four characteristics of mass media?

Characteristics of Mass MediaCommunication is mostly one way.Audience has great deal of choice.Reach large and vast audiences.Aim messages to attract largest audience possible.Influence society and are, in turn, influenced by society.

What is target audience in media?

A target audience is a group of people defined by certain demographics and behavior. Often, businesses use what they know about their target audience to create user personas. … Finding a target audience means discovering what kind of people are most likely to be interested in your service or product.